skincare trends—explained

what is worth the hype

April 16, 2025

every day, there’s a new trend or term for what we should be doing in our skincare regimens. skin cycling, glass skin, barrier repairing—what’s fleeting, or which should you try? while our philosophy is more about finding what works for your skin and changing it based on season or as directed by a dermatologist, let’s explore and see what could elevate your routine with our skin-saving favorites.

skin cycling

as one of tiktok's biggest trends, skin cycling encourages the rotation of your products in an alternating cycle. for example, night one would be retinol, night two use moisturizer-only, and so on each night accordingly. this pattern prevents irritation and ramps your skin up for daily use.

our philosophy: we prefer retinol and actives which your skin doesn't need to build up to, so you can receive maximum results with minimal effort.

what to look for: powerhouse actives like retinol, vitamin c, or peptides

as one of tiktoks biggest trends, skin cycling encourages the rotation of your products in an alternating cycle.

glass skin

a k-beauty trend that promotes pore-less, glowing, and translucent skin (like a piece of glass!) via a seven or more-step routine focusing on double-cleansing and layers of serums and hydration.

our philosophy: we love an even, glowing complexion but think your products should be multi-tasking and effective within a more minimal routine.

what to look for: hyaluronic acid + ceramides to draw in moisture and smooth the skin.

look for hydrating ingredients like hyaluronic acid and ceramides to achieve a smooth, radiant complexion—without the extra steps.

skin flooding

a technique to “flood” your skin with hydration, skin flooding also uses a multi-step routine focusing on the end goal of intensely moisturized skin.

our philosophy: hydration is our king but be careful of a too-good thing. over-moisturizing may cause clogged pores/breakouts or excess oil production if you signal your skin to do so.

what to look for: hyaluronic acid

over-moisturizing may cause clogged pores/breakouts or excess oil production if you signal your skin to do so.

barrier repair

those with an impaired skin barrier (think eczema) know all too well how to repair irritated skin. for the uninitiated, when your skin becomes red, dry, or flaky—it's time to take a beat and treat your complexion to tlc. get back to basics and focus on hydration, nourishment, and protection over stripping your skin.

our philosophy: our skin barrier is among the first in our line of defense for protecting our body’s largest organ. we love a healthy skin barrier and think barrier-repairing and nourishing skincare is here to stay!

what to look for: ceramides + glycerin to keep and attract moisture while protecting it.

when your skin needs a reset, focus on hydration, nourishment, and protection

skin minimalism

also known as “skinimalism,” this is a concept wherein you achieve your ideal skin in as few steps as possible. a less is more approach that uses targeted products with maximum results.

our philosophy: we’re down with minimalism if your skin gets what it needs and you’re still protecting it from harsh UV rays during the day.

what to look for: retinol, vitamin c, spf—depending on skin type

also known as “skinimalism,” this is a concept wherein you achieve your ideal skin in as few steps as possible.

skincare for the body

we all know our bodies keep the score, so why not treat it tenderly like our faces? skincare-powered body care is a growing category, and we can't wait to see what happens next.

our philosophy: we love it! our skin is our largest organ and deserves the same high-powered ingredients and products you use for your face.

what to look for: retinol, peptides, niacinamide—any of your favorite skincare ingredients