double cleansing made simple

meet our purity one-step meltaway cleansing balm

if there’s one skincare step that sets the tone for everything else in your routine, it’s cleansing. yet for many of us, one cleanse doesn’t always feel enough. 

 

enter philosophy’s purity one-step meltaway balm, a new addition to the iconic purity franchise designed to gently but effectively remove longwear makeup, waterproof mascara, spf, dirt, and daily pollutants—without stripping skin or disrupting its barrier. 

 

what is double cleansing—and why does it matter?

double cleansing is a process in which a rich balm is massaged into the skin to break down makeup, spf, pollutants, etc., before your second cleanse sweeps all that away, leaving a blank canvas for treatments and creams.   

think of it like this, instead of scrubbing harder or cleansing twice with the same product, double cleansing works smarter: 

your first cleanse: melts away makeup, spf, oil, and pollution  your second cleanse: gently cleans skin, refreshes, and removes any remaining residue 

the result? skin that feels truly clean, never tight—and prepped for the rest of your routine. 

meet purity one-step meltaway cleansing balm: your first cleanse

our new cleansing balm was created for people who want a deep cleanse without the heaviness that can come with traditional balms. formulated with meadowfoam seed oil, vitamin e, and glycerin, the balm helps support your skin’s moisture barrier while making makeup removal feel effortless and comforting.

 

step two: purity one-step facial cleanser (the icon, for a reason)

after your one-step meltaway cleansing balm, follow with purity one-step facial cleanser —a true classic for a reason. the gentle formula removes any remaining impurities while helping skin feel balanced, refreshed, and comfortable. there’s a reason it’s the #1 hydrating facial cleanser in america*!

together, the balm and cleanser work as a seamless system: one to dissolve and remove, the other to cleanse and refresh.

 

how to double cleanse with purity

step 1: melt it away apply a small amount of one-step meltaway cleansing balm to dry skin. massage gently to dissolve makeup and sunscreen. add a little water to emulsify, then rinse thoroughly.
step 2: cleanse and refresh apply purity one-step facial cleanser to damp skin. massage gently and rinse. pat dry.

(that’s it! no complicated techniques, no extra tools required. phew!)

balm 101 with dr. florante ricarte, philosophy’s scientific communications director

 

should i use this in place of purity one-step cleanser?

you can use this formula alone, but i love double cleansing! use the cleansing balm on heavy-makeup days to remove long-wearing/waterproof makeup, followed by our iconic purity one-step for a gentle but thorough cleanse.

 

how does it dissolve long-wear makeup and waterproof mascara?

our cleansing balm contains emulsifiers and surfactants that aid in dissolving oil-containing formulas (e.g., makeup) in water. simply put, these ingredients make things slipperier and easier to remove.

 

does it really remove makeup with one use?

yes, and we have clinical results to prove it!

 

could i use this in the morning?

yes, but i find it most useful to take the day off at night.

 

if i’m breakout-prone, is it safe for me to use?

yes, it’s suitable for all skin types and tones, including sensitive skin.

 

will it clog my pores?

no, in fact, this does the opposite!

 

ready to finish your routine? take our quiz to find out exactly what your skin is looking for.