purity made simple

one-step facial cleanser

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our award-winning one-step facial cleanser is a silky smooth formula that blends the cleansing actives in a moisturizer, to effectively cleanse and melt away dirt, oil and stubborn makeup while hydrating and respecting skin's barrier. the #1 cleansing lotion in America* *Source: Circana/U.S. Prestige Beauty Total Measured Market, Skincare Product Layer Sales, Based on Skincare Form, Annual 2022



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what it does

truly effective cleansers should not compromise the skin’s barrier. our award-winning facial cleanser is formulated to deliver maximum efficacy while respecting your skin's barrier. unlike traditional cleansers, our gentle yet effective one-step facial cleanser is not a soap or a gel but blends cleansing actives into a moisturizer. formulated with a dual cleansing system to effectively cleanse while hydrating glycerin and lipids from meadowfoam seed oil provide balance. skin feels clean, soft, conditioned, and fresh. a pleasure to use, the gentle formula massages from a creamy lather to a delicate foam, removing stubborn makeup and lifting away skin-damaging pollutants, for lasting hydration, even after rinsing off.

unbelievable results

91%
reported their skin looked and felt refreshed after one use*
87%
reported their skin immediately looked and felt like a clean canvas*
clinically proven to prevent skin dehydration**
*based on 1-week self-assessment study with 101 women aged 18 - 35, used twice a day
**based on a clinical hydration measurement on 23 women aged 18-35, as compared to washing with water

key ingredients

meadowfoam seed oil

how to use

1
begin with damp face
2
apply dime-size amount
3
massage for 30-60 seconds
4
rinse thoroughly with water
5
use am/pm

our beliefs we believe in focusing on the how and the why good skincare works. This is based on wisdom from our decades of skincare research, grounded in patented formulas and actives that don’t have to hurt to work.
dermatologic wisdom™ formulation principles our philosophy is driven by dermatologic wisdom™: long-term results without irritation, leveraging proprietary encapsulation, microdosing,​ vectorized delivery, or molecule grafting.
philosophy believes that beauty products should be cruelty free we are proud to be Leaping Bunny approved. a global program, Leaping Bunny requires cruelty free standards over and above legal requirements.